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Tony Scaffeo

Chief Entertainment Officer

A Trailblazer in Sales and Marketing with Over Three Decades of Mastery!

Embarking on a remarkable journey in the realm of B2B along with B2C sales and marketing,
Tony Scaffeo has dedicated more than 30 years to mastering the intricacies of sales processes, training, and management.

 

His career, marked by significant milestones, began with a stellar performance at Soundsaround Inc., a prominent consumer electronics retail chain based in Calgary,

As Vice President Tony distinguished himself as a top-notch revenue generator, outperforming competitors across Canada and significantly contributing to Soundsaround's growth witnessed an exponential increase in annual sales, soaring from $5 million to a staggering $50 million.

Tony's innovative approach led to the creation of the iconic "12-hour Liquidation Sale," a landmark event in Canadian retail history.

 

This event alone generated a breathtaking $4 million in sales from a single location in just one day, setting a national record.

Tony's expertise caught the attention of Best Buy Canada, where he joined as the Vice-President of Business Development.

 

His tenure there was marked by strategic initiatives and successful business development campaigns.

He took his talents to the McManes Group & Dalawri Group, focusing on creating a high-performance training program for the automotive industry.

This initiative not only met but exceeded annual budget expectations, demonstrating Tony's ability to innovate and lead in diverse market sectors.

In 2016, Tony refined his skills to craft innovative training modules, targeting essential aspects like mastering the digital business terrain, utilizing social media for effective prospecting, and establishing connections with key decision-makers.

 

His modules also emphasize the strategic use of digital marketing in today's business world.

Tony's work in this field has significantly shaped contemporary sales strategies and continues to guide the evolution of modern sales professionals and self-marketing experts.

Meet the Experts

Artine Ghazarian


Artine Ghazarian stands as a towering figure in the world of hairstyling, a testament to the enduring legacy of a family deeply rooted in the art of hairdressing. With an illustrious career spanning 38 years, Artine's journey through the intricate world of hair artistry has been marked by passion, innovation, and a relentless pursuit of excellence. As the proud owner of three salons, he has not only created spaces where beauty and art converge but also nurturing grounds for the next generation of stylists to flourish.
For the past 28 years, Artine has dedicated himself to the noble cause of education within the industry, sharing his vast knowledge and expertise with those eager to learn the craft. His commitment to elevating the standards of hairdressing education is further exemplified through his role as the creative director for ARTinEDUCATION, where he continues to inspire and influence aspiring hairdressers.
Artine's remarkable skills and visionary approach have not gone unnoticed, earning him prestigious nominations twice for the NAHA (North American Hairstylist of the Year) and three times for the Contessa Canadian Hairdresser of the Year. These accolades are a testament to his artistry, creativity, and impact on the hairstyling landscape.
In recent years, Artine has partnered with Nook, a role that has seen him for the past four years at the forefront of educating professionals, further solidifying his reputation as a rockstar trainer in the industry. His teachings are not confined to the salon; for over three decades, Artine has conducted seminars and lectures in prestigious institutions such as the Board of Education, MC College, and beyond, influencing countless individuals with his ethos of "Style Innovators, Education Leaders."
Beyond his professional achievements, Artine is deeply committed to giving back to the community through charity work, demonstrating that his contributions extend far beyond the salon and classroom. His life's work reflects a profound dedication not only to the craft of hairdressing but also to the betterment of society and the empowerment of the next generation of stylists.
Artine Ghazarian's career is a beacon of inspiration, embodying the spirit of innovation, leadership in education, and an unwavering commitment to excellence in the hairdressing industry.
skill + salon + brand

Rishi Rao


Rishi Rao is a dynamic professional with a diverse background in marketing, communications, graphic design and Content. With a Diploma in Animation Engineering from India, Rishi's journey in the professional world began as a Jr. Graphic Designer for prominent yellow pages in the UK and US. His trajectory led him to explore various facets of communication, from Corporate Communications to Marketing in the Radio Industry. Recognized for his creativity and strategic thinking, Rishi ventured into advertising with India's top Ad Agency, Dentsu Webchutney, before establishing his own Social Media Agency, RishiMade Digital. Currently stationed in Cochrane, Alberta, Rishi serves as a Marketing & Communications Coordinator, wielding his expertise in Graphic Design, Video Production, Social Media Marketing, and Content Creation to elevate organizational presence and engagement.

Rishi Rao is a results-driven professional dedicated to delivering impactful marketing and communication solutions. With a proven track record of success across diverse industries, he brings a unique blend of creativity, expertise, and strategic thinking to every project he undertakes. Through his new venture, DesigneRish Media, he continues to innovate and excel in the ever-evolving landscape of digital marketing and branding.

Meet Soren

Hello, I'm Seren, a French content creator based in Calgary, specializing in photography and videography.

Meet Anthony Scaffeo, CPA

I'm Anthony Scaffeo, your key to unlocking business potential in the field of Artificial Intelligence. Join me to navigate and conquer challenges, propelling your company to new heights of success.

Meet Terry

I am Terry Burns, a seasoned business professional with a profound expertise in sales, management, and the dynamic world of retail operations. My academic journey, enriched with multiple degrees in business, laid the foundation for a career characterized by leadership, strategic acumen, and a deep understanding of the retail sector. My experience spans owning and managing a highly competitive retail chain of six stores, where I've honed my skills in leading teams, driving sales, and implementing effective marketing strategies.

Jeesica Ingard


As the founder and creative force behind J Bird Designs, I am Jessica Ingard, a graphic designer and event planner with a dynamic and multifaceted career path. Born from a passion project in Alberta in 2010, J Bird Designs has evolved from a modest side gig into my full-time dream, embodying the essence of creativity and entrepreneurship.

Meet Arun

Wisertech Solutions is all about deeply understanding companies in order to create smart custom business technology and automation solutions that will increase profitability and efficiency.

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