Tony Scaffeo
Chief Entertainment Officer
A Trailblazer in Sales and Marketing with Over Three Decades of Mastery!
Embarking on a remarkable journey in the realm of B2B along with B2C sales and marketing,
Tony Scaffeo has dedicated more than 30 years to mastering the intricacies of sales processes, training, and management.
His career, marked by significant milestones, began with a stellar performance at Soundsaround Inc., a prominent consumer electronics retail chain based in Calgary,
As Vice President Tony distinguished himself as a top-notch revenue generator, outperforming competitors across Canada and significantly contributing to Soundsaround's growth witnessed an exponential increase in annual sales, soaring from $5 million to a staggering $50 million.
Tony's innovative approach led to the creation of the iconic "12-hour Liquidation Sale," a landmark event in Canadian retail history.
This event alone generated a breathtaking $4 million in sales from a single location in just one day, setting a national record.
Tony's expertise caught the attention of Best Buy Canada, where he joined as the Vice-President of Business Development.
His tenure there was marked by strategic initiatives and successful business development campaigns.
He took his talents to the McManes Group & Dalawri Group, focusing on creating a high-performance training program for the automotive industry.
This initiative not only met but exceeded annual budget expectations, demonstrating Tony's ability to innovate and lead in diverse market sectors.
In 2016, Tony refined his skills to craft innovative training modules, targeting essential aspects like mastering the digital business terrain, utilizing social media for effective prospecting, and establishing connections with key decision-makers.
His modules also emphasize the strategic use of digital marketing in today's business world.
Tony's work in this field has significantly shaped contemporary sales strategies and continues to guide the evolution of modern sales professionals and self-marketing experts.
Meet the Experts
Rishi Rao
Rishi Rao is a dynamic professional with a diverse background in marketing, communications, graphic design and Content. With a Diploma in Animation Engineering from India, Rishi's journey in the professional world began as a Jr. Graphic Designer for prominent yellow pages in the UK and US. His trajectory led him to explore various facets of communication, from Corporate Communications to Marketing in the Radio Industry. Recognized for his creativity and strategic thinking, Rishi ventured into advertising with India's top Ad Agency, Dentsu Webchutney, before establishing his own Social Media Agency, RishiMade Digital. Currently stationed in Cochrane, Alberta, Rishi serves as a Marketing & Communications Coordinator, wielding his expertise in Graphic Design, Video Production, Social Media Marketing, and Content Creation to elevate organizational presence and engagement.
Rishi Rao is a results-driven professional dedicated to delivering impactful marketing and communication solutions. With a proven track record of success across diverse industries, he brings a unique blend of creativity, expertise, and strategic thinking to every project he undertakes. Through his new venture, DesigneRish Media, he continues to innovate and excel in the ever-evolving landscape of digital marketing and branding.
Jeesica Ingard
As the founder and creative force behind J Bird Designs, I am Jessica Ingard, a graphic designer and event planner with a dynamic and multifaceted career path. Born from a passion project in Alberta in 2010, J Bird Designs has evolved from a modest side gig into my full-time dream, embodying the essence of creativity and entrepreneurship.
