Art of the Demo

No matter what product you sell, the quality of demonstration you provide will determine your success. We will teach your team how to effectively demonstrate your product in a manner that will create maximum value to your clients and in turn increase your sales and profit margins.

It does not matter what the product is, we will learn the product inside out and backwards, and deliver the most effective product demonstration to your sales team.


Ten Step Demonstration Process

Product Overview

  • Introduction to product

  • Top 3 features

  • Top 3 Unique features

Brand History

  • Who, where, when founded

  • Key milestones

  • Status today

FAB

  • Key features

  • Advantages to each feature

  • Benefits of each feature

  • Unique features

Interface

  • How to use the interface

  • Top commands

  • Shortcuts

  • Tips and tricks

Demo

  • Predict

  • Perform

  • Confirm prediction

Merchandising

  • Placement

  • Arrangement

  • Supporting items

Attachments

  • Logical

  • Value add

  • Required or suggested

FULL DEMONSTRATION CYCLE TAILORED TO YOUR PRODUCT

FULL DEMONSTRATION CYCLE TAILORED TO YOUR PRODUCT

Warranty

  • How long

  • Is it eligible for extended protection

  • Present extended protection plans

Closing

  • Confirm customer's experience

  • Confirm customer likes product

  • Is there anything you don't like?

  • Overcome objections

  • Ask for the sale

Turnover

  • Excuse yourself from customer

  • Present deal to manager

  • Manager closes deal

 
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